Building your website

It is a conversation, not a form. Tell the builder about your shop, your story, and the work you do, and it drafts your page. Keep talking to refine it: ask to add a section, reword your story, reorder things, or change the call to action. Each reply updates the whole page so you always see the current result.

• Try: "Write a short hero introducing my forge in Vermont and a story section about how I started."
• Try: "Add a story and a quote section, and make the tone warmer."
• Try: "Move the call to action to the bottom and shorten my story."

Every smith gets a free profile page, your logo, name, rating, an about section, a few featured knives, and your contact details, set under Dashboard → Profile. Your Website is the paid upgrade: a blank canvas you design here from scratch. They share the same address, and publishing your Website replaces your profile there. Only your shop name and menu appear automatically, in a slim bar at the top, so everything else on the page is yours to build.

A page is an ordered stack of typed sections, and you can mix and match:

• Hero, your page’s top banner. You set its background photo or video, a heading, and a tagline.
• Story, your background and what drives your work.
• Specialties, the styles, steels, or techniques you focus on.
• Products, a grid that features your knives. Pick specific pieces or show them all.
• Quote, a pulled-out line or a customer testimonial.
• Call to action, a prompt to commission you or get in touch.
• Text, a free paragraph for anything else.
• Photo, a single uploaded image anywhere on the page.
• Location, where you forge, with an optional map.
• YouTube video, embed one of your YouTube videos. Just paste the link, for example “embed this YouTube video: https://youtu.be/...”.

Not sure what to say? Turn on the section guide, described just below, to see each section named with an example you can copy.

Turn on Explain sections on the Website page and the preview highlights and names every section. Hover over one to see a ready example of how to change it by chatting. If you have more than one of the same kind, they are numbered, so the first hero is Hero 1 and the second is Hero 2.

• Hover Hero 1 and you might see "Change the background on Hero 1 to a video background."
• You can edit, move, or remove any section just by describing it. Refer to a section by its name and number, and the builder knows which one you mean.
• The guide is only for you. It is never shown on your live page.

Great photos and video sell your work, so add your own. Use the Add media button on the Website page to open your media library, where you can upload high quality shots of your knives, your forge, and your shop, along with short video clips.

• Use a photo or a video as a full-width hero banner background, or place a photo in a standalone section anywhere on your page.
• Or just ask the builder, for example "Use my forge video as the hero background," and it places your media for you.
• Photos can be JPG, PNG, or WebP up to 10MB. Video can be MP4 or WebM up to 40MB.
• Have not added anything yet? The builder can use tasteful starter photos and video so your page never looks empty, and you can swap in your own whenever you like.

The sharper and better lit your media, the better your storefront looks, so add your best work.

You set your location when you sign up, and you can change it any time under Dashboard → Profile → Location. Add a Locationsection to your page to show it, with an optional map, for example by asking "Add a location section with a map."

• Your country, province or state, and town or city are required. Street and number are optional.
• If you forge from home, you can leave the number blank and use a nearby street, so your exact address stays private.
• By default the map shows only your town. Turn on Show my precise street location in your profile if you would rather drop an exact pin.
• Your location also powers the Near me search in the bladesmith directory, so customers can find the closest smiths to them.

Your edits stay on a private draft that only you can see, so nothing goes live by accident. When you are happy with it:

1. Use Save draft as you work to keep your changes.
2. Tap Publish to make the page live on your public storefront.
3. Need to pull it back? Unpublish hides it again, and your draft is kept so you can keep editing.

A status badge always shows whether your live page is published or hidden, and whether your draft has unsaved changes.

Your published page is your storefront at bladeos.net/bladesmiths/yourname. Your knives also have their own Knives page, reachable from the menu at the top, and you can feature them right on your page with a Products section.

The website builder and site import are available on a paid plan, and run on Builder Credits. Your first $5 of credits is on us to build your page and bring your site across.

• Credits are only used when the builder does work for you (a chat turn, or reading your site on import). Saving, editing by hand, and publishing are always free.
• When you run low, add more from the Top up button on the Website page. Packs are $10, $25, or $50, and credits never expire.
• Your current balance is shown at the top of the Website page.

Already have a website or online shop? Use Import site on the Website page to bring it across. Paste your address, choose whether to import just your page content or your products too, and BladeOS reads your site and lists what it found.

• Works with Shopify, WooCommerce, Wix, and Square, plus a best-effort read of other sites.
• Your products come across with their names, prices, stock status, and photos (photos are copied onto BladeOS, so they keep working even if your old site goes away).
• Nothing is saved until you review it. Deselect anything you do not want, fix names or prices, then import.
• Imported page content lands as a private draft, so you can polish it in the builder before publishing.
• Products are added up to your plan’s listing limit; anything over the limit is skipped and noted.

• The builder writes a first draft for you, but every word is yours to edit. Review it before publishing.
• It will not invent claims about you. Give it the real details (your location, materials, years at the anvil) and it will use those.